Diary of an AI Practitioner
AI content
AI in brand and content work: personas, UGC, video, and being visible to answer engines.
4 entries
August 5, 2026
Can Your Brand Have an AI Persona? What It Changes
Brands used to need a face: a founder, a mascot, a spokesperson. A brand can now have an AI persona with a name and a voice that shows up every day. It doesn't replace the founder, it removes the ceiling on their hours.
August 4, 2026
Three Ways to Spot an AI-Generated Video
AI video and voice are good enough that guessing no longer works. Watch the mouth, listen for the breath, check the hands. None of this makes AI bad, it makes you informed.
August 4, 2026
User-Generated Content No Longer Proves a Human Made It
User-generated content used to mean a real customer posting a real review. Now it is a look that anyone can produce, some of it AI end to end. Homemade stopped being evidence, so the test changed.
April 1, 2025
What Is Answer Engine Optimization (AEO)?
AEO is about structuring your content so AI tools like Google AI, Alexa, and Copilot can find, understand, and cite you as the trusted answer.